Solution architecture · Media infrastructure
I've spent twenty-five years in enterprise systems administration and distributed application development, the last twelve specialising in broadcast media asset management. I've built custom applications in Java and Python, architected SDKs, and delivered complex, sometimes high-risk projects for broadcasters and technology vendors.
Design and specification work for media asset management systems, from ingest through to storage and metadata strategy.
Design of bespoke workflows integrating MAM systems with other platforms, e.g. playout, editorial, storage, and third-party tools.
Custom application development, backend and full-stack, including cloud infrastructure and container deployment.
System audits and review of existing or proposed systems ahead of a build, migration, or procurement decision.
Independent assessment of MAM and adjacent platforms, without a reseller relationship attached to the recommendation.
Technical training, from conference-style talks to bespoke, hands-on courses for smaller groups.
I've spent twenty-five years in enterprise systems, the last twelve of it inside broadcast media asset management at Vizrt. I delivered MAM systems ranging from single-server installs to large-scale enterprise deployments, and helped to build the EMEA MAM pre-sales function from scratch. Training and customer outreach have run alongside that work throughout: technical talks in front of large audiences, and bespoke, hands-on training courses for smaller groups. I'm fully bilingual in English and German, with a proven track record of working with teams and stakeholders across the German-speaking markets.
From around 2014, custom development and integrations with other systems ran through nearly every project, often against short timeframes and real budgetary pressure. For the past three years, I've worked in an enablement role sitting between R&D, Professional Services, and Support: assisting on solution architecture and custom development for active projects, providing third-level support for integrations already delivered, and harmonising the Java and Python SDKs and moving them forward.
Alongside my IT work, I run an active photography and videography studio, giving me insight into how MAM systems can actually be used, not just the infrastructure behind them.
Migration of a national broadcast archive to Viz One, including remuxing and regenerating all existing proxies at higher quality, metadata migration, and custom extensions for metadata manipulation. Introduced structured project delivery practices along the way.
Introduced a MAM system from scratch into a production environment with no prior MAM, integrating archive, playout, editorial, and IPTV delivery. Solution architecture and hands-on delivery throughout.
Custom-built application for Viz One, easing the creation and import of multiple media assets with consistent metadata in a single operation.
SDK covering all REST objects and operations of Viz One's third-party API, including bootstrapped infrastructure for connection management and application development, plus documentation and training.
High-scale, real-time processing of Opta sports data, generating time-based metadata via Viz One's 3DP API.
Technical architecture oversight for a long-running, heavily customised deployment across multiple upgrade projects, redeveloping custom workflows and integrations in close liaison with the customer's project team.
Available for new engagements from September 2026. For project enquiries, system reviews, or a conversation about a specific problem, email or call directly.
Simon Bailey Consulting is a trading name of Simon Bailey Studios Ltd.
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